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Updated on 23rd April 2007
Powering
India
Power is the critical infrastructure on which the socio-economic
development of the country depends. The growth of the economy and
its global competitiveness hinges on the availability of reliable
and quality power at competitive rates. The demand of power in India
is enormous and is growing steadily. The vast Indian power market,
today offers one of the highest growth opportunities for private
developers. In order to support a rate of growth of GDP of around
7% per annum, the rate of growth of power supply needs to be over
10% annually.
Electricity is considered a key driver for targeted 8 to
10% economic growth of India. Electricity supply at globally competitive
rates would also make economic activity in the country competitive
in the globalized environment. The power sector in India is dominated
by the government. The State and Central Government sectors account
for 58% and 32% of the generation capacity respectively while the
private sector accounts for about 10%. Growth of Power Sector infrastructure
in India since its Independence has been noteworthy making India
the third largest producer of electricity in Asia. Generating capacity
has grown manifold from 1,362 MW in 1947 to 113,506 MW (as on 30.09.2004).
The over all generation in India has increased from 301 Billion
Units (BUs) during 1992- 93 to 558.1 BUs in 2003- 04.
In its quest for increasing availability of electricity,
India has adopted a blend of thermal, hydel and nuclear sources.
Out of these, coal based thermal power plants and in some regions,
hydro power plants have been the mainstay of electricity generation.
Oil, natural gas and nuclear power accounts for a smaller proportion.
Of late, emphasis is also being laid on non-conventional energy
sources i.e. solar, wind and tidal. Natural Gas currently accounts
for 8% of the energy consumption in the country.
Per capita consumption of electricity is expected to rise
to over 1000 kilowatt hours per annum (kwh/ annum) in next 10 years
(from present level of 580 kwh). Compare this against over 10,000
kwh/ annum in the developed countries!
Along with this quantitative growth, the Indian electricity
sector has also achieved qualitative growth. This is reflected in
the advanced technological capabilities and large number of highly
skilled personnel available in the country.
While this must be appreciated, it must also be realized
that the growth of the sector has not been balanced
These problems emanate from:
- inadequate power generation capacity
- lack of optimum utilisation of the existing generation capacity
- inadequate inter-regional transmission links
- inadequate and ageing sub-transmission & distribution network
leading to power cuts and local failures/faults
- T&D losses, large scale theft and skewed tariff structure
- slow pace of rural electrification
- inefficient use of electricity by the end consumer
- lack of grid discipline
Oil & Gas
The Indian Petroleum industry is one of the oldest in the
world, with oil being struck at Makum near Margherita in Assam in
1867 nine years after Col. Drake's discovery in Titusville. The
industry has come a long way since then. For nearly fifty years
after independence, the oil sector in India, has seen the growth
of giant national oil companies in a sheltered environment. As the
Indian Economy breaks the shackles of a hindu rate of growth to
grow at a pace of 8% and above, the single biggest beneficiary should
be the oil & energy sector. Oil and energy are most happening
sectors of the Indian economy today.
The sector in recent years has been characterized by rising
consumption of oil products, declining crude production and low
reserve accretion. India remains one of the least-explored countries
in the world, with a well density among the lowest in the world.
With demand for 100 million tonne, India is the fourth largest oil
consumption zone in Asia, even though on a per capita basis the
consumption is a mere 0.1 tonne, the lowest in the region- This
makes the prospects of the Indian Oil industry even more exciting.
'With more than a billion people, a structural demographic
shift resulting in exploding consumption expenditure, full deregulation
of a 100 m tonne market growing at twice world averages, India represents
one of the most exciting oil markets in the world today' - CLSA
Asia Pacific
Consider the following:
Automobile sale have been surging every year. Car sales
are up by nearly 30%, heavy & medium commercial vehicle sales
have climbed an even more steep 40%, consumption of diesel and LPG
are on a steep rise.
High consumption has meant high profit margins for oil
companies, particularly refining majors like Hindustan Petroleum
Corporation (HPCL), Bharat Petroleum Corporation (BPCL), Indian
Oil Corporation (IOC) and a host of other smaller refining companies.
However, sentiment for the sector would be significantly
impacted by the performance of the biggest oil company in the country-
ONGC .The company is by far the biggest player in the oil exploration
& production sector and has a presence in the refining sector
through its arm- MRPL. According to CLSA. "While Asia (excluding,
Middle East) accounts for only 10% of oil production, it accounts
for as much as 25% of oil consumption and refining capacity. Oil
consumption in Asia is returning, driven mainly by a surge in Chinese
demand over the shorter term. With Asia forming 45% of global incremental
demand between 2000 and 2010, we expect Asian refining margins to
remain at higher than global averages"
Powered by the India Hydrocarbons Vision- 2025 report,
which gave priority to a huge push in exploration efforts, the government
has moved into overdrive. While ONGC holds 57. 2 per cent of the
total area licensed by the government for oil exploration, Reliance
Industries and Oil India Ltd have grabbed licences covering around
26. 6 percent respectively.
Energy- hungry India has had mixed success in its hunt
for oil. In the last two years, India has reported 21 oil and gas
discoveries amounting to over 800 million metric tones of oil and
oil equivalent gas. Apart from Reliance, the other foreign and domestic
companies, which together account for around 16 percent of the country's
total crude oil production, include Essar, Assam Company, Cairn
Energy, Niko Resources, Premier Oil and Hardy Oil
Public sector downstream oil companies like Hindustan Petroleum
and Bharat Petroleum have also made a foray into upstream oil exploration
as joint venture partners of ONGC in some blocks.
The icing on the cake has been the spectacular performance
of India's oil companies abroad. ONGC Videsh, for example, already
has nine overseas assets and wants more. Deals have been struck
in countries like Russia, Sudan, Vietnam, Syria, Iran, Iraq, Libya
and Myanmar, OVL already gets 3 million tonnes of oil from Sudan
and beginning in 2005, expects to get another 5 million tonnes from
Sakhalin.
Others have also joined the rush, Reliance Industries has
bought a 30 per cent stake in an off-shore field in Yemen. The project,
struck oil in mid- June last year.
People Issues
With the entry of private oil companies
into the predominantly national oil company-dominated upstream and
downstream industry, the oil PSUs have been subjected to greater
competition from the private sector in business as well as for talent.
With their pool of highly skilled professionals being compensated
with salaries far below the market average, the PSUs have become
an easy poaching ground for private companies willing to pay more
to attract profitable employees. The PSU oil companies are facing
a severe manpower crunch. The number of employees have dwindled
over the last 10 years and it appears that the reduction has been
across all levels and positions. Given the dearth of ready availability
of talent in this area, companies like EIL become easy targets for
poaching of talent. According to the Society of Petroleum Engineers
(SPE), the overall shortfall is expected to grow to about 30,000
professionals by the year 2012. A study conducted by Hewitt Associates
on behalf of the PSU oil companies has disaggregated the the trend
of attrition as follows:
In India, there is a clear surge in demand which is unlikely
to be met by current supply. Demand is slated to grow in coming
years, with Shell's technology centre in Bangalore expected to hire
1,000 employees to support its global operations, both upstream
and downstream. Furthermore, with Reliance Industries Ltd planning
to doubling refining capacity by next year, Essar Oil starting production
at its 10.5-MMTPA refinery and planning to have 5,000 retail outlets
by 2008, Cairn Energy ramping up manpower to start commercial production
and the PSU oil and gas companies themselves planning to invest
heavily in the XI Five-Year Plan to expand their operations, it
is likely that the oil PSUs will find themselves facing a talent
crunch in the near future. The severity of the problem is highlighted
by the case of EIL, an organisation consisting primarily of engineers
and experts. EIL's attrition rate in 2005-06 in the Process Design
and Development function has been as high as 21.4% and in project
management and project services functions, it is 17.2%. The trend
for 2006-07 has been even higher.
During its study of compensation for employees of the Indian
oil PSUs, Hewitt Associates found that pay packages and rewards
are fundamental components in the employment relationship, with
pay among the top five factors which have the highest impact on
employee engagement. The consultancy firm found that the significant
difference between the best employer companies and the others clearly
demonstrates the value of compensation in attracting, retaining
and motivating employees. Among best employer companies, satisfaction
with pay is on an average 79% as compared to 67% on average among
other companies. However, in a recent employee engagement study
conducted at IOC, although the engagement level was found to be
as high as 68%, satisfaction with pay was only 47%. Clearly, the
lower compensation and reward package offered by the oil PSUs as
compared to their private sector counterparts is the primary factor
for the flourishing levels of employee attrition.
April 19: Some of the key observations made by consultancy
firm Hewitt Associates in its study on compensation for oil and
gas PSU employees revolve around:
External Parity
---Insignificant incentives, straitjacketed salary structure and
caps on allowances leave no room for flexibility at this level.
This observation is also true forother senior levels.
Internal Parity
Attraction
--Lack of long-term incentives and insignificant variable pay may
hamper attraction as well.
--Small differentials can hinder motivation to move up and take
higher responsibilities and be held accountable.
Retention
--With take home salaries being lower than the market median, employees
are susceptible to poaching.
--The structure related to DA and increments encourages and helps
retain low performers, who are guaranteed an increase in salary.
Motivation
--Motivation may suffer on account of differential with the market
and insignificant differential within.
--No correlation seen between performance and complexity of role
and pay.
--No incentive to perform beyond expectations. Increments are known
and expected
Public Sector Undertakings
Balmer Lawrie & Co. Ltd.
Bharat Petroleum Corporation Ltd.
Biecco Lawrie Co. Ltd.
Bongaigaon Refinery and Petro-Chemicals Ltd.
Chennai Petroleum Corporation Limited
Cochin Refineries Ltd.
Engineers India Ltd.
Gas Authority of India Ltd.
Hindustan Petroleum Corporation Ltd.
IBP Co. Ltd.
Indian Oil Corporation Ltd.
Numaligarh Refinery Ltd.
Oil India Ltd
Oil & Natural Gas Corporation Ltd
Subsidiaries
Mangalore Refinery and Petrochemicals Limited
|
Shri Dharmendra Sharma
P.S to Minister,
Petroleum & Natural Gas
Government of India
Shastri Bhawan
New Delhi - 110 001
|
011-23386622 |
011-23386622 |
d.s@nic.in
|
Key facts & figures
on the Indian Oil & Gas market
Demand Growth
In 2002, India replaced Germany to become the fifth largest
energy consumer in the world. The Indian economy has grown at 8.2
percent in 2003-2004 and this has been accompanied by robust energy
use in the country. Petroleum products demand has grown from 2.19
million b/d in 2003 to 2.32 million b/d in 2004. In the longer term,
robust growth is projected in demand for petroleum products led
by transport fuels and LPG. This trend of high demand growth is
also dominant in the natural gas sector.
Natural Gas
Gas is the fastest growing fuel in India s energy mix and
gas demand increased from 2.8 bcf/d in 2003 to 3.15 bcf/d in 2004.
Gas consumption in India is expected to rise over 10 percent from
2005-2010 in the light of increasing LNG imports as well as the
domestic discoveries. India is waking up to the high gas prices
for LNG imports. In the future gas pricing and de-regulation will
play a key role in shaping India s thriving gas economy.
Refining Capacity
India's refining capacity nearly doubled between 1998 and
2005. This wave of refining capacity additions is here for a rebound.
India will add more than a million barrels per day of refining capacity
through 2010 if all projects on the board materialize. Indian exports
(on a net basis) will exceed 900 kb/d by 2010 surpassing South Korea
to be the 2nd largest refined products exporter in the region. India
has also graduated to more stringent product specifications and
this has affected short term trade flows.
Deregulation
On the policy and regulatory front, the issues of privatization
and de-regulation continue to provide challenges due to lack of
political consensus. While the Administered Price Mechanism (APM)
stands dismantled in theory, marketing companies have little autonomy
in pricing decisions. Cross subsidies in LPG and Kerosene continue
while the effective duty protection available to domestic refiners
has been
progressively reduced.
These opportunities and challenges are proving to be an
exciting time for the Indian oil and gas sector. With new product
specifications, setting up of grass root refineries, overseas acquisitions
and construction of new LNG terminals, India will play a significant
role in the global energy market.
The Indian power industry
- an overview
Lotus Strategic Management Consultants
8 January 2001
General highlights
· The power sector at this juncture is plagued by
a number of problems. These include inadequate generation capacities,
poor capacity utilisation, very high transmission losses and poor
project implementation.
· Plant load factor (PLF) in most of the plants
has been very low compared to the power plants in other parts of
the world.
· The sector has been bogged down by resource constraints.
· In India electricity tariffs are a politically
sensitive issue and often create turmoil. This is the reason for
poor performance of most the state electricity boards (SEB) and
has also resulted in serious financial problems.
· Till date, the players have not started giving
adequate consideration to the alternate energy sources for power
generation.
· Over the last few years, capacity addition has
been consistently falling short of demand. This has resulted in
a sharp increase in power shortage across the country.
Sector comments:
Not withstanding the massive increase in generation capacities
over the past decades, the history of the Indian power sector has
been punctuated by shortages, massive pilferages and a demand-supply
gap, which has been growing. The shortages have been so chronic
that, at times fears have been expressed about a negative impact
on industrialisation due to these shortages.
Thus, while the figures for additional capacity being created
may look impressive in isolation, the fact is that the demand growth
has always been higher than the supply. Further, the capacity additions
are significantly below the plan targets, particularly during the
eighth plan, where the capacity addition of about 16,000 MW showed
a shortfall to the extent of about 40 per cent from the revised
plan target of around 29,000 MW.
Industry players and profile
The power sector reveals that it can be largely segregated
into four different categories on the basis of type of players in
the industry. These include:
· Central Government Corporations: which consist
of corporations like the National Thermal Power Corporation (NTPC),
Nuclear Power Corporation, National Hydro Electric Power Corporation
(NHPC), and some other smaller players.
· State Government Corporations: which consist of
the various state electricity boards and other corporations that
have been promoted by the respective governments. Poor management,
transmission and distribution (T&D) losses and poor recoveries
of dues are some of the factors, which are responsible for the plight
of these corporations. Currently, the financial health of many SEBs
is precarious and their revenue-raising capabilities are more or
less dependent on assured guarantees from the respective governments.
· Private Sector Licensees: In the private sector,
some companies had been given licenses to carry on generation and
distribution activities. While some of these, like BSES Limited,
are generation and distribution companies others, like Surat Electricity,
are just distribution companies.
· Independent Power Producers: The Independent Power
Producers (IPPs) are the companies that have been given a nod to
set up generation capacities.
Finally, a look at the regulatory structure of the sector
indicates that various Acts govern the power sector. These provide
for the tariff determination procedure for companies. It also defines
the various terms such as reasonable returns and capital base. However,
approvals of tariffs rest with the respective governments.
Sector trends
· A look at the sector statistics reveals that the
total installed capacity in the country in 1980-81 was around 30,000
MW, which stood at a respectable 85,000 MW at the end of the eighth
plan (1992-97). Thus far, the picture is one of steady achievements
and solid progress, in terms of capacity addition. However, a look
at capacity utilisation figures and demand highlights the enormity
of the problem. Plant Load Factor (PLF) indicates that the utilisation
of power plants is currently ruling well below the global standards.
Thus, the shortage is significant, which get compounded by the peak
demand.
· The process of clearances have invariably led
to considerable delays and posed major bureaucratic hurdles. This
has also been a major disincentive to potential investors. The net
result of the above factors is the steep shortfall in power.
Influencing factors
There are various factors, which have led to negative returns
for most of the power generating companies. Some salient factors
are listed below:
· The power generation capacity has consistently
fallen short of the requirement. Further, capacity additions have
seldom managed to keep up with plan targets.
· Adding to the inadequate generation capacity is
the problem of poor capacity utilisation. This has led to a massive
shortage situation.
· The track record of the companies in project implementation
has been quite dismal.
· The financial health of most of the SEBs is bad.
This has led to their inability in adhering to payment schedules.
This is a major cause of delay as most promoters are looking for
guarantees or assurances before embarking on the projects.
· Transmission and distribution (T&D) losses
is another area, which has posed a lot of problems to the power
sector in the country. Massive pilferage is one reason for it. Aiding
in this process is the fact that majority of transmission in the
country is low voltage transmission, which helps pilferage. Inadequate
metering facility and poor collection rates too contribute to the
problem.
· Compounding the problem is the high level of subsidy
for farmers and low end-users in the domestic sector.
· Owing to the controlled nature of this industry,
all players are operating on an assured return basis. This includes
factoring in of costs and investments and assurance of a rate of
return, which varies for different segments.
· For companies generating power, fuel is the single
largest component of the cost structure. It accounts for as much
as 50 per cent of the cost of electricity produced. Operating expenses
too are very high for these companies.
· Being a capital-intensive industry, interest and
depreciation costs are understandably high. Net margins for companies
have typically been around 10 per cent for the larger companies.
· Typically, all the license holders have been relying
on other external sources such as the state electricity boards or
other companies for additional requirements. Thus, the cost at which
this additional requirement is sourced is an important factor.
· Since the industry is controlled, high costs are
not a problem to a company if it can be passed on to consumers through
tariff hikes. This has typically been the case with companies in
the states of Maharashtra and Gujarat.
· The revenue that the private sector generation
and distribution companies which operate as licensees can charge
from consumers and the consequent profits by the governed and controlled
by the government. This mechanism of profit determination is highly
biased towards higher capital investments in expansions and new
projects. The returns to these companies start flowing during the
project implementation phase, not when the project becomes operational.
The emphasis in the mechanism is on higher capital creation and
not on more productive or efficient utilisation of the resources
at hand.
Outlook
The track record of the country in tapping alternative
energy sources such as nuclear power, hydel power and wind energy
has been quite dismal. The country’s power sector thus continues
to be largely driven by thermal power, although private players
are looking at alternative fuels like LNG. Therefore, need of the
day is to seek other power generating renewable sources.
In view of this worsening shortage, the government decided
to go for massive increase in capacity through projects, which would
be opened out both to the private sector and foreign investors.
Things have, however, not gone smoothly. Controversies surrounding
the contract awarding procedures, bureaucratic delays, counter guarantee
problems and problems in signing fuel supply agreements have resulted
in significant delays in most of these. As a result, the power deficit
situation is likely to continue for some time. Even if the majority
of projects do materialise in the next few years, many parts the
country would still remain power deficit.
Executive Summary
One of the largest pool of Human Resources employment in
India, many of the companies in this sector feature in the Global
Fortune 500 list.
Dominated by PSUs, all of them are working on shedding off this
cultural tag and working towards attracting and retaining the best
talent in India.
Due to opening up of the economy, competition is on the rise. Pure
refining companies are now directly attacking marketing companies.
Then there are the new entrants like Reliance and Essar who are
threatening to redirect the customers to their competitive services.
For many of the oil companies the past three years have been a complete
change in terms of business direction. Many oil companies are moving
towards overseas markets and are creating local bred multinationals.
These are the most interesting times in the lifetime for Indian
oil companies. There is just so much happening and most of it is
driven by the new belief in people and human resources.
The oil companies have always been investing substantially in creating
training infrastructure and Human Resource processes. Companies
like GAIL, HPCL and BPCL feature amongst the most admired for their
HR practices.
Background
· Crude oil, the largest source of energy, is a
key feed stock for petroleum products. Globally, at the current
estimates of proved reserves of 142.7 thousand million tonnes (TMT),
it is estimated that the reserves will last for another 41 years.
In case of natural gas, at the current proved reserves of 156 trillion
cubic meter (TCM), the estimated life is about 61 years. In India,
figures for proved reserves for crude oil are about 0.7 TMT and
the estimated life stands at about 19 years while for natural gas
the life is about 27 years with reserves of about 0.76 TCM.
· There are three stages in the process, upstream:
exploration and downstream: refining and marketing. After extracting
the crude oil from the reserves, it is processed in refinery to
yield various petroleum products, which are further marketed. Petroleum
products are obtained through a two-stage process: distillation
and chemical processing. Distillation involves breaking crude oil
into light distillate, medium distillate and heavy distillate. Chemical
processing is done to add value to products. ONGC and Oil India
dominate the upstream segment. Together they contribute 87% of India's
oil production.
· Government initiated a new exploration and licensing
policy (NELP) to increase competition in exploration front open
to all. In the four rounds of the policy, so far the government
has signed 90 contracts involving an investment of US$ 4.4 bn. The
government is further planning to introduce NELP V in the next couple
of months.
· In the downstream segment, major players include
IOC, HPCL, BPCL and Reliance. Independent refineries have now become
subsidiaries of these bigger players. Total refining capacity of
the country stands at about 124 MMTPA (million metric tonnes per
annum) as in 2004. IOC dominates the refining capacity with a total
share of nearly 41% of the current refining capacity.
· Refining sector got deregulated in 10098-99 whereas
marketing sector deregulation began to take shape on 1st April 2003.
However, there is still political intervention in the pricing of
certain petroleum products. For instance, subsidy on LPG and PDS
kerosene still continues and would be phased out in next 2 to 3
years. Also, companies having invested Rs.20 bn in upstream, downstream
or other energy sources are now eligible to apply for retail petroleum
marketing rights.
· In case of natural gas, ONGC is the major producer.
Reliance has recently struck huge amount of natural gas. GAIL is
currently the monopoly player in the transmission and distribution
of natural gas, accounting for about 90% of the supplies. The user
industries here are mainly power, petrochemicals, fertilisers, pharmaceuticals
and utilities. Gujarat Gas is also another player in the regional
domain and is present mainly in retail side. Power and Fertilizer
together contribute nearly 70% of the demand for natural gas. However,
the country still witnesses shortage in supply of natural gas by
around 86 MMSCMD (million metric standard cubic meters of gas) per
day
Key Players
Together the oil and energy companies dominate the stock
market and employ one of the largest pool of human resources.
Indian Oil Corp
Hindustan Petroleum
Bharat Petroleum
Cochin Refineries
Gas Authority
Madras Refinery
Reliance Petroleum
ONGC
Players to Watch
ONGC, Reliance Petroleum, Gujarat Gas
Current Trends
· India's oil demand jumped 16% in 2003-04 in value
terms from US$ 15.8 bn to US$ 18.3 bn, while product imports increased
by 14% during the same period. In volume terms, consumption of petroleum
products increased from 104 MT in 2002-03 to 108 MT in 2003-04.
Crude oil prices rose sharply on account of various reasons
like geopolitical tensions in the Middle East, low inventories coupled
with high demand in the US and the higher demand from China. Crude
oil production in India stood at 33 MMT while petroleum products
production was up 8% to 122 MT as opposed to 113 MT in 2002-03,
although ONGC is allowed to sell crude oil at global prices, it
had to bear a subsidy burden on LPG and kerosene to the tune of
Rs 27 bn.
· Refining capacity of the country in 2003-04 stood
at about 124 MMTPA. The last two years has witnessed India converting
into a product surplus nation, thanks to additional refining capacities
being added by Reliance Industries and other major players in the
sector. Exports of products were at a record high and touched Rs
163 bn in 2003-04. Although post-dismantling, companies were free
to mark product prices in line with international crude prices,
it actually did not happen, as the companies continue to set prices.
This can be seen from the fact that the petrol and diesel prices
have risen by about 22% and 27% respectively in 2002-03 as a result
of crude prices increasing by about 45%. As a result of increase
in global crude prices, India's oil import bill surged by 16% in
2003-04 from US$ 18 bn in 2002-03 to US$ 20.4 bn in 2003-04. However,
since the rupee strengthened during the same period, the net impact
was 10% from Rs 850 bn to Rs 935.3 bn.
· Government awarded licenses to Shell, Reliance,
ONGC, MRPL and Numaligarh to enter into marketing segment. In order
to gear up, PSU players have taken up many initiatives. Marketing
aspect of the business saw multiple initiatives like premium petrol,
slogans, and one-stop shopping points. The companies have built
up non-fuel business portfolios like ATMs, Vehicle accessories,
etc. In case of LPG, 5 Kg LPG cylinders can be seen to increase
rural reach.
· Reliance hit upon 14 trillion cubic feet of gas
reserves in KG Basin and plans to begin commercial production by
FY06. Discoveries by ONGC and other players are expected to increase
the supply side in long term. The oil companies faced losses to
the tune of Rs 36 bn in 2003-04 on account of sale of LPG and kerosene
at subsidized rates.
· The union cabinet approved the Petroleum Regulatory
Bill, which provide for the establishment of a Petroleum Refining
and Marketing Regulatory Board. The bill is expected to be placed
before the parliament for approval shortly.
People Challenges
Talent Attraction: Attracting and retaining the right people
seems to be the omnipotent challenge to all in the industry. As
traditional PSU status does not attract the right talent, which
is so very crucial in a competitive scenario.
Leadership: The focus on the coming times for the oil based
companies would be to constantly innovate in the market place to
maintain leadership. There will be a tremendous pressure on creating
an atmosphere of innovative thinking and execution.
This would also require superior management and communication
skills.
Training: With multiple process and initiatives constantly
being created and applied, training will always be the key fulcrum
to leverage operational excellence. Creating training solutions
that are cost effective and result oriented will always remain a
challenge.
Many oil companies have already invested substantial amounts
in creating training infrastructure. Also many of these oil PSU’s
form a part of the most acclaimed HR practices in India.
People & Business Skills
Inventory
Based on the trends and the emerging outlook the people
and skill inventory for a successful oil and energy companies looks
like.
1. Human Relations management / Interpersonal skills
2. Communication / Presentations
3. Sales (generic)
4. Leadership
a. Innovation
b. Motivation
c. Result management
d. Coaching and mentoring
e. Managing teams
5. Customer service
6.Training trainers
Outlook
· Increased thrust on exploration in terms of competitive
bidding in NELP, encouraging companies to buy equity investments
abroad would lead to higher crude oil production going forward.
Recent discoveries by ONGC, Reliance, Cairn Energy, etc. would further
increase supply side. This apart, any success in deep-sea exploration
and coal bed methane blocks might change the equation significantly
in the long term.
· While demand for petrol and diesel is likely to
remain flat in the next few years, LPG is likely to witness double
digit growth as more and more people shift from kerosene to LPG
as a major source of cooking medium. Anticipating this, the companies
are planning to expand their refining capacities. It is expected
that the refining capacity would increase by about 40 MMTPA in the
next three years. Although demand for petrol and diesel shall remain
flat in the domestic markets, the refineries shall resort to exports
markets.
· We have about 20,000 retail outlets. In the next
2 years, the same would be around 25,000 with private players accounting
for about nearly 2,500 outlets by that time. Given the current oversupply
scenario, companies have started focusing on exports and this would
see a healthy growth going forward. A one-time commodity product
is now realized more as a branded one with each company trying to
distinguish their products from one another. Brand differentiation
and pricing differential would increase and customer bargaining
power would increase.
· Indian companies are realizing the potential of
integration (upstream and downstream) and are also planning to integrate
themselves. While HPBL and BPCL plans to enter into exploration,
ONGC eyes to enter in the refining and marketing segment, whereas
IOC is also planning to enter into exploration and petrochemicals
segment and the latter has set up a war chest of US$ 2 bn to acquire
medium and small exploration companies.
· PSU marketing companies have taken a lot of initiatives
to prepare for the foreseen competition. They have started taking
control in their hands from the existing dealer owned network. Currently,
75% of the retail outlets in case of HPCL and BPCL are company owned
and operated and this is likely to increase further. With increasing
competition, automated petrol pumps would soon be seen across the
country with various services being offered as a rider on the petrol
pumps.
· Fifth round of NELP is expected shortly. In the
earlier four rounds, the government has signed nearly 90 contracts
with investments to the tune of US$ 4.4 bn. GOI has also encouraged
companies to acquire equity investments abroad. The government has
opened up coal bed methane blocks, which poses lot of potential
in terms of natural gas.
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