Case Studies

Industry : Retail
Solution : Leadership Development
Business Need : Effective Leadership
Customer : J D Williams
Headquarters : Manchester, UK
Number of Employees : 3,500
Website : http://www.jdwilliams.co.uk

Challenge:
When Sophie O’Donnell joined J D Williams in 2003, she found that training and development was undertaken in a somewhat ad hoc way. An initial training needs analysis exercise highlighted leadership as a key area to focus on. Many Managers had received very little formal training in leadership skills and, consequently, were reacting to day-to-day operational issues rather than thinking strategically about the future.
Solution:
Dale Carnegie initially delivered two customized Leadership Development progams for managers to increase their skill levels. A spaced learning and modular approach to each session suited the workplace, and Dale Carnegie had a great understanding of business needs and how to maximize the potential of current managers. This was the first cross functional training had occurred, and it had a tremendous result on how people viewed the wider picture and the impact they had on it.
Results:
The board and sponsors of the progams attended a combined final session and were overwhelmed by what had been achieved. Innovation projects set during the progam give ongoing tangible results which are measured, making each training progam self-financing. Training is not just about money, it’s what people get from it. Many of the participants have been either promoted or have been involved in significant business initiatives; they are seen as the future of the business.