Case Studies
Industry : Wholesaler/Distributor
Solution : Leadership Development & Sales Effectiveness
Business Need : Effective Leadership & Sales Effectiveness
Customer : Hugh Symons Communications
Headquarters : Poole, England
Number of Employees : 75
Website : http://www.hughsymonscommunications.co.uk
Challenge:
In a market that is becoming increasingly competitive and volatile, it was necessary for Hugh Symons Communications to become more nimble and efficient. Hugh Symons need to make better use of their human capital, empower their employees to think for themselves, and become more proactive and creative.
In a market that is becoming increasingly competitive and volatile, it was necessary for Hugh Symons Communications to become more nimble and efficient. Hugh Symons need to make better use of their human capital, empower their employees to think for themselves, and become more proactive and creative.
Solution:
Hugh Symons Communications began to require that all managers take Dale Carnegie Training’s Leadership Training for Managers course. The training was then expanded to sales departments, where sales teams were sent to Dale Carnegie’s Sales Advantage course.
Hugh Symons Communications began to require that all managers take Dale Carnegie Training’s Leadership Training for Managers course. The training was then expanded to sales departments, where sales teams were sent to Dale Carnegie’s Sales Advantage course.
Results:
Bob Sweetlove, Business Manager, explains,“If I look back three years, and had we not had the Dale Carnegie Training courses, what situation would I be in? Would I have higher turnover? Probably. Would I have less effective managers? Definitely! I would highly recommend Dale Carnegie Training because I’m not sure that there is anything else one could do that would produce the same result.”
Bob Sweetlove, Business Manager, explains,“If I look back three years, and had we not had the Dale Carnegie Training courses, what situation would I be in? Would I have higher turnover? Probably. Would I have less effective managers? Definitely! I would highly recommend Dale Carnegie Training because I’m not sure that there is anything else one could do that would produce the same result.”
“Since Hugh Symons first participated in Dale Carnegie Training, we’ve taken on 480 new accounts. We’ve written more new business than ever and have had our richest year ever. Our staff retention is fantastic. People come and stay; they don’t want to move on. I think a large portion of that can be attributed to Dale Carnegie Training.”
- Carlos Pestana, Sales Manager, Hugh Symons
- Carlos Pestana, Sales Manager, Hugh Symons


