Challenge:
Glitnir was challenged with developing a systematic sales strategy that would increase the sales of various products and services in the bank’s branches.

Solution:
Glitnir worked with Dale Carnegie to identify areas of improvement though interviews done with a group of Glitnir employees. Training began with branch and sales managers, and then all branch employees underwent a customized sales training program.

Results:
Sales in branches have increased between 25-35% compared to the same time the previous year. “A major part of these results is due to the sales meetings that were set up according to the Dale Carnegie model, and it is obvious that the sales managers who followed the procedures from the Dale Carnegie meeting achieved the best results,” says Birna Einarsdottir, Executive Vice President, Glitnir